Amazon FBA Landed Cost Calculator
Calculate your true cost per unit including freight, import duties, customs brokerage, and FBA inbound shipping — so you know your real COGS before you source.
What Is Landed Cost?
Landed cost is the total cost to get a product from your supplier's factory floor to an Amazon FBA fulfillment center and available for sale. It includes the ex-factory product cost plus every expense incurred getting it there: freight, import duties, brokerage, inland transportation, and FBA inbound shipping.
Many new sellers make the mistake of using ex-factory cost as their "cost of goods," only to find their margins are far lower once all supply chain expenses are accounted for. For overseas-sourced products, logistics costs typically add 20–40% to the unit cost. Once you know your true landed cost per unit, use it as the COGS input in the FBA Profit Calculator for an accurate picture of your actual margins.
Frequently Asked Questions
What is the difference between ex-factory, FOB, and CIF?
Ex-Factory (EXW): You pick up at supplier's factory — maximum buyer responsibility. FOB (Free on Board): Supplier loads onto vessel at origin port — freight and onward costs are yours. CIF (Cost, Insurance, Freight): Supplier pays freight to destination port — you handle import/inland costs. Import duties are often calculated on the CIF value.
How do I find my import duty rate?
Find your product's HTS (Harmonized Tariff Schedule) code at the US International Trade Commission website (usitc.gov) or ask your customs broker. Rates vary widely by product category and country of origin, and may include Section 301 tariffs on Chinese goods.
How does landed cost affect pricing decisions?
Your minimum viable selling price must cover landed cost, Amazon referral fees, FBA fulfillment fees, storage fees, and your target profit margin. Use the break-even price calculator to work backwards from your landed cost to find the minimum price that hits your margin target.
Should I use air or ocean freight?
Ocean freight is typically 5–10× cheaper per kg than air freight but takes 25–40 days vs. 3–7 days. Use air for urgent restocks, time-sensitive products, or low-weight/high-value items where the freight cost premium per unit is small relative to the selling price.
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