Sponsorship Rate Calculator
Estimate fair brand deal rates for your channel based on views per video, niche, engagement, and integration type.
Use your last 30-day average, not your all-time best video
How Sponsorship Rates Are Set
Brands evaluate YouTube sponsorships primarily on a CPV (cost per view) basis — how much they'll pay per view the video earns. This rate varies dramatically by niche because different audiences have different purchasing power and commercial intent. A finance audience buying investment tools is worth far more per view to a broker than a gaming audience to an energy drink brand.
The most common integration types are: a dedicated video (the entire video is about the sponsor's product — highest rate), a 60-second mid-roll integration (the most common type — positioned in the middle of your video), a pre-roll mention (brand read at the beginning, often 15–30 seconds), and an end card mention (brief logo/call-to-action at the end — lowest rate).
Frequently Asked Questions
When can I start landing brand deals?
Many creators land their first sponsored video with as few as 5,000–10,000 subscribers in a premium niche. Brands care more about engagement quality and audience fit than raw subscriber count. Micro-influencers (5K–100K subscribers) often see higher engagement rates and better conversions than larger generalist channels, making them attractive to brands with targeted campaigns.
Should I use a flat fee or a performance-based deal?
Start with flat fees — they're simpler, give you guaranteed income, and protect you if a video underperforms the sponsor's expectations. Performance-based deals (paid per click or conversion) are only worth considering once you have strong conversion data showing your audience takes action. Most creators stay on flat fees throughout their career.
How do I find sponsors as a smaller creator?
Inbound through your contact email (add a professional media kit to your About page), outreach to brands that already advertise in your niche, sponsorship marketplaces like Grapevine, Passionfroot, and Creator.co, and creator-focused agencies. The most effective long-term strategy is building an audience so engaged that brands reach out directly.
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