SEO Tools

13 free utilities for site owners, marketers, and developers. Analyze pages for SEO issues, generate metadata, create QR codes, convert data formats, preview social cards, and more. Try the SEO Page Analyzer for a quick on-page audit, or the AI Metadata Helper to generate title tags and descriptions.

Most used

Meta Title & Description Preview

Preview how your page will appear in Google search results. Character counters, length warnings, and best-practice feedback help you write titles and descriptions that get clicks without getting truncated.

Live SERP previewCharacter countersLength warningsCopy meta tags
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Rich results

Schema Markup Generator

Generate valid JSON-LD structured data for FAQ, Article, Organization, Breadcrumb, and Product schemas. Fill in a form, get production-ready code you can paste directly into your page.

5 schema typesValid JSON-LD outputCopy to clipboardField validation
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Robots.txt Generator & Tester

Build a robots.txt file from common presets or custom rules, then test whether a given URL path would be allowed or blocked. Includes syntax validation and educational reference.

Preset templatesCustom rulesURL path testerSyntax validation
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UTM Builder

Build campaign tracking URLs with UTM parameters. Includes quick presets for Google Ads, Facebook, email, and more. Auto-encodes special characters and validates your destination URL.

5 UTM parametersQuick presetsURL validationCopy to clipboard
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SERP & Open Graph Preview

See how your page will look in Google search results, Facebook link previews, and Twitter/X cards — all in one tool. Includes character guidance and a one-click meta tag export.

Google SERP previewFacebook OG previewTwitter card previewMeta tag export
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Developers

SMS & RCS Message Segment Calculator

Compare SMS and RCS segmentation in one place. Count segments, detect GSM-7 vs Unicode encoding, and see exactly which characters force expensive Unicode mode — with live visual feedback as you type.

Segment countingEncoding detectionUnicode character flaggingCost awareness
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Random Code & String Generator

Generate batches of random codes, coupon strings, OTPs, or passwords. Pick digits, uppercase, lowercase, set length up to 32, enforce uniqueness — all browser-side with the Web Crypto API.

Up to 100 stringsCustom character setsUniqueness toggleCopy all
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SEO Page Analyzer

Enter any public URL and get a visual on-page SEO report — title, meta description, headings, Open Graph, Twitter cards, schema, link counts, and actionable recommendations.

URL analysisStatus badgesOG & Twitter checksSchema detection
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QR Code Generator

Generate QR codes for any URL or text with custom colors and sizes. Download as PNG for print, packaging, or digital use. 100% browser-side.

Custom colors4 size optionsInstant previewDownload PNG
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JSON / CSV Toolkit

Format, validate, and minify JSON — plus convert between JSON and CSV in both directions. Copy or download results. All processing in your browser.

JSON formatterCSV ↔ JSONMinifyCopy & download
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AI Metadata Helper

Generate SEO title tags, meta descriptions, and headline ideas from a keyword. Customize by audience, tone, and brand. Instant results with copy buttons.

Title suggestionsDescription ideasHeadline/FAQ ideasTone control
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Social Card Image Generator

Create Open Graph share card images for Facebook, Twitter/X, and LinkedIn. Pick from 4 styles, preview live, and download a 1200×630 PNG.

6 card stylesLive preview1200×630 outputDownload PNG
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Website Status Checker

Check if a website is up or down, trace redirect chains, inspect security headers (HSTS, CSP, X-Frame-Options), and look up DNS records — all from one tool.

Up/down detectionRedirect chainSecurity headersDNS records
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Why These Tools Exist

Most SEO improvements don't require expensive software. A well-written title tag, valid structured data, a correct robots.txt file, and properly tagged campaign links can meaningfully improve your search visibility and marketing attribution — and all of these can be done with free, browser-side tools.

Search Appearance

Control how your pages look in Google, Facebook, and Twitter before they go live.

Meta Preview, SERP & OG Preview

Technical SEO

Generate structured data and manage crawler access without writing code from scratch.

Schema Generator, Robots.txt Generator

Marketing Attribution

Track where your traffic comes from and understand SMS message costs before sending.

UTM Builder, SMS Segment Calculator

How to Get the Most From These Tools

These tools are most effective when used as part of your regular content and campaign workflows — not as one-time checks. Here's the recommended approach:

  1. Before publishing any page, run your title and description through the Meta Preview tool. Fix anything that's truncated or too vague.
  2. Check social sharing with the SERP & OG Preview. Make sure your Open Graph tags produce a clear, clickable card on Facebook and Twitter.
  3. Add structured data to key pages using the Schema Generator. FAQ and Article schemas are the fastest path to rich results.
  4. Tag every external campaign link with the UTM Builder so your analytics correctly attributes traffic sources.
  5. Review your robots.txt with the Robots.txt Generator whenever you launch a new section of your site or change your URL structure.
  6. Check SMS costs before sending with the SMS Segment Calculator — a single emoji can double your per-message cost.

Frequently Asked Questions

Are these tools really free?

Yes. All 13 tools are completely free with no sign-up, no usage limits, and no feature gating. Most run entirely in your browser. The SEO Page Analyzer uses a lightweight server fetch to avoid CORS, but no data is stored.

Which tool should I start with?

Start with the Meta Title & Description Preview. Optimizing your title tags and meta descriptions is the highest-impact, lowest-effort SEO improvement most sites can make. A well-written title can meaningfully improve click-through rates from search results.

Is my data safe?

Yes. Every tool runs 100% client-side in your browser. Nothing you type — URLs, titles, descriptions, robots.txt rules, campaign parameters — is transmitted to a server, stored in a database, or shared with anyone. You can verify this in your browser's network tab.

Do I need to know code to use the Schema Markup Generator?

No. The generator uses a form-based interface. You fill in fields, and it outputs valid JSON-LD code that you can copy and paste into your page's HTML. The tool includes implementation instructions for various platforms.

Can I use these tools for client work?

Absolutely. These tools are designed for anyone managing websites — whether it's your own site, a client project, or an employer's domain. There are no restrictions on commercial use.

More Business & Marketing Tools

Beyond SEO, explore our business and marketing calculator suite: