SEO Tools
6 free browser-side utilities for site owners, marketers, and developers. Preview your search appearances, generate structured data, build tracking links, and optimize your technical SEO — all without sending data to a server. Start with the Meta Title & Description Preview for the highest-impact quick win, or use the Schema Markup Generator to add rich results to your pages.
Meta Title & Description Preview
Preview how your page will appear in Google search results. Character counters, length warnings, and best-practice feedback help you write titles and descriptions that get clicks without getting truncated.
Schema Markup Generator
Generate valid JSON-LD structured data for FAQ, Article, Organization, Breadcrumb, and Product schemas. Fill in a form, get production-ready code you can paste directly into your page.
Robots.txt Generator & Tester
Build a robots.txt file from common presets or custom rules, then test whether a given URL path would be allowed or blocked. Includes syntax validation and educational reference.
UTM Builder
Build campaign tracking URLs with UTM parameters. Includes quick presets for Google Ads, Facebook, email, and more. Auto-encodes special characters and validates your destination URL.
SERP & Open Graph Preview
See how your page will look in Google search results, Facebook link previews, and Twitter/X cards — all in one tool. Includes character guidance and a one-click meta tag export.
SMS & RCS Message Segment Calculator
Compare SMS and RCS segmentation in one place. Count segments, detect GSM-7 vs Unicode encoding, and see exactly which characters force expensive Unicode mode — with live visual feedback as you type.
Why These Tools Exist
Most SEO improvements don't require expensive software. A well-written title tag, valid structured data, a correct robots.txt file, and properly tagged campaign links can meaningfully improve your search visibility and marketing attribution — and all of these can be done with free, browser-side tools.
Search Appearance
Control how your pages look in Google, Facebook, and Twitter before they go live.
Meta Preview, SERP & OG Preview
Technical SEO
Generate structured data and manage crawler access without writing code from scratch.
Schema Generator, Robots.txt Generator
Marketing Attribution
Track where your traffic comes from and understand SMS message costs before sending.
UTM Builder, SMS Segment Calculator
How to Get the Most From These Tools
These tools are most effective when used as part of your regular content and campaign workflows — not as one-time checks. Here's the recommended approach:
- Before publishing any page, run your title and description through the Meta Preview tool. Fix anything that's truncated or too vague.
- Check social sharing with the SERP & OG Preview. Make sure your Open Graph tags produce a clear, clickable card on Facebook and Twitter.
- Add structured data to key pages using the Schema Generator. FAQ and Article schemas are the fastest path to rich results.
- Tag every external campaign link with the UTM Builder so your analytics correctly attributes traffic sources.
- Review your robots.txt with the Robots.txt Generator whenever you launch a new section of your site or change your URL structure.
- Check SMS costs before sending with the SMS Segment Calculator — a single emoji can double your per-message cost.
Frequently Asked Questions
Are these tools really free?
Yes. All six tools are completely free with no sign-up, no usage limits, and no feature gating. They run entirely in your browser using JavaScript — no data is sent to any server.
Which tool should I start with?
Start with the Meta Title & Description Preview. Optimizing your title tags and meta descriptions is the highest-impact, lowest-effort SEO improvement most sites can make. A well-written title can meaningfully improve click-through rates from search results.
Is my data safe?
Yes. Every tool runs 100% client-side in your browser. Nothing you type — URLs, titles, descriptions, robots.txt rules, campaign parameters — is transmitted to a server, stored in a database, or shared with anyone. You can verify this in your browser's network tab.
Do I need to know code to use the Schema Markup Generator?
No. The generator uses a form-based interface. You fill in fields, and it outputs valid JSON-LD code that you can copy and paste into your page's HTML. The tool includes implementation instructions for various platforms.
Can I use these tools for client work?
Absolutely. These tools are designed for anyone managing websites — whether it's your own site, a client project, or an employer's domain. There are no restrictions on commercial use.
More Business & Marketing Tools
Beyond SEO, explore our business and marketing calculator suite: