Creator Media Kit Rate Calculator
Build your complete rate card across all your platforms. Select the channels and formats you offer, enter your audience size, and get a ready-to-use rate sheet for your media kit.
What Should a Creator Media Kit Include?
A media kit is your professional pitch deck for brand partnerships. It should communicate: who you are, who your audience is, what you charge, and why you're worth it — in a clear, one-page (or short PDF) format.
- Audience demographics — Age range, gender split, top 3 countries. Available from each platform's analytics.
- Key metrics — Follower count per platform, average reach per post, 30-day engagement rate, average story views.
- Rate card — Clearly stated rates per format, with notes that usage rights and exclusivity are priced separately.
- Past brand partnerships — List 3–6 notable brands you've worked with, even if deals were small. Social proof matters enormously.
- Sample content — 3–4 examples of your best sponsored content with engagement stats.
- Contact & booking info — Email, a booking link or form, and your typical turnaround time.
Frequently Asked Questions
Should I include my rates in my media kit?
Including rates is increasingly the professional standard — it filters out low-budget inquiries and saves negotiation time. You can list a starting rate ("from $X") rather than an exact figure to preserve some negotiating room. Brands almost universally prefer creators who know their rates and communicate them upfront over those who ask "what's your budget?"
How often should I update my media kit rates?
Minimum annually — but ideally after any significant audience growth (e.g., if you double your followers) or after reaching a new tier milestone. Don't forget to update your analytics screenshots too; brands notice when the data is 18 months old.
What format should my media kit be?
PDF is the universal standard — it preserves formatting and is easy to email. One page is ideal for nano/micro creators; 2–3 pages is fine for larger creators with multiple platforms and a track record of brand work. Avoid Google Docs or Canva links that require the recipient to log in — always export to PDF.
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